• Place：Shanghai | Language：Chinese | Date：18th, Jul to 24th, Jul, 2024 | Grade 9-12
Program Introduction
International Hospitality Management and Digital Marketing
Hospitality Management is one of the top ten hottest industries globally. The International Hospitality Management and Digital Marketing Program invites industry experts, ranging from renowned professors to corporate executives, integrating multiple department internships and practical experiences. The program incorporates the development characteristics of the hotel industry, providing on-site internships in various formats of traditional and boutique hotels. Customized high school student admission counseling courses are offered, with alumni and admissions officers from globally renowned institutions providing tailored guidance such as simulated interviews and resume consultations.
Highlights
Global Team of Experts
Led by former executives from Marriott, Hilton, InterContinental, experience sharing from judges of the "World Skills Olympics" and instructors from Hotel Management Universities
Admission Planning Guidance
Application sharing from EHL Admission officers
Immersive Practice in Five-Star Hotels
Exploration in five-star hotels and high-end boutique home-stay, gain internship and bartending practice in the hotel sector
Dual Authoritative Certificates
Program Certificate and ASDAN Careers and Experiencing Work Certificate accredited by UCAS
Practical Training
Hotel Internship
Internship in various hotel departments, including guest room service, front desk reception, and restaurant/bar.
Bed and Breakfast Exploration
Visit high-end home-stay in Shanghai for on-site exploration.
University Interview
Swiss school admissions officers or alumni conduct mock interviews and resume reviews for students .
Social Skills Learning
Original dinner-style lectures teach various social skills and etiquette in different social scenarios.
Sample Schedule
Teaching Faculty
JOY DONG
- Judge for the hotel reception of the first Vocational Skills Competition of the People's Republic of China. Previous served as: Talent Relations Project Manager, Marriott International Group China; Guest Professor, School of Hotel and Tourism Management, Hong Kong Polytechnic University (Ranked 3rd globally by QS in 2017); Co-developer of bilingual MOOC course "Supervision in Hotel Industry" with Nankai University; Senior Director, Marriott Family Foundation's Wanhao Program; Chief Representative, Marriott Family Foundation (USA) Shanghai Office; Judge, National Final Conference of the 4th China College Students Innovation and Entrepreneurship Competition; Judge, Online Evaluation System Judge Panel of the 5th China "Internet+" College Students Innovation and Entrepreneurship Competition.
- Appointed to the Expert Committee of the China Center for Vocational Foreign Language Education Development at Beijing Foreign Studies University in 2019.
- Judge for the 3rd and 4th "PEAK TIME" National Hotel Management Simulation Competition.
CARON CHEN
- Minister of Public Welfare Department, Youth Committee of the European and American Alumni Association of Jiangsu Province. Previous served as: Director, Wanhao Program, Marriott Family Foundation; Formerly worked at UNICEF, Walt Disney World, New York City Police Department, and Marriott Family Foundation USA Headquarters; Industry Consultant and Guest Professor at Nanjing Tourism Vocational College, Zhejiang University City College, Qingdao Hotel Management Vocational Technology College, and Wenshan College.
- Master of Public Administration from New York University, Bachelor of Economics and Management from Southwestern University of Finance and Economics.
Outputs
Propose optimization suggestions for hotel service, operations, management, and digital marketing proposals.
Feedbacks
This journey has strengthened my determination to study hotel management. I will continue to progress on this path. Although these few days have been short, the gains have been plentiful. It's not just about my interest in the course but also the time spent with classmates. At the same time, visiting hotels has made me realize the vast difference between luxury and budget hotels, with almost no comparability. It's not just the internal facilities of the hotel but also the dining culture, art culture, and many other intangible cultural heritages that have astonished me.—— Cambridge International Center, Beijing New Talent School, Beijing - Student Yan
- Through participation in this program, I have gained a lot. First, I have gained a deeper understanding of the hotel management front desk reception position and learned basic reception patterns and methods. Second, I have gained more insights into the various hotel positions, knowing when each type of work should be done. Third, I have learned more about hotel operation mode and how to solve problems when guests complain. It can be said that I have gained a concrete and comprehensive understanding of hotel management.
—— Shanghai Experimental Cambridge International School (Puxi Campus) - Student Sun
- I have summarized three important cognitive gains through the learning process. 1. Deep Industry Understanding: Through on-site visits to high-end hotels such as the J Hotel in Shanghai Center, the Grand Hyatt Hotel in Jinmao, and high-end villa homestays, I have gained insight into the hotel industry's operational models and service processes. This firsthand observation and learning provide real industry insights and allow me to experience high-quality hotel services firsthand, thereby increasing my understanding of the hotel management industry. 2. Professional Skills Enhancement: Through mock interviews, learning about non-alcoholic cocktails, crisis management, and professional service enhancement exercises, I have gained practical skills in hotel management. These activities have provided me with opportunities for practical application in addition to theoretical knowledge, greatly helping me improve my professional skills and enhance my employability. 3. Understanding Industry Trends: By studying digital trends, new media applications, and knowledge related to human resource management in the hotel industry, I have understood the latest development directions and trends in the hotel management industry. This understanding of industry dynamics helps me grasp the direction of future career development and better adapt to industry changes in my future studies and work.
—— Dongguan Hanlin Experimental School - Student He
Reference Certificate
ASDAN UK Certificate accredited by UCAS
Program Certificate
Photo Gallery
Why Us
Value of UK Overseas Study
The ASDAN Career Exploration Award certificate is officially recommended by UCAS and is included in the official UCAS University Application Document (PS). Students can earn a number of ASDAN China quality certificates and credits through the Major Achiever Program, and the practice experience can be used in future study application documents, which will directly contribute to future overseas study applications.
Value of USA Overseas Study
The Major Achiever Programs are academically designed in conjunction with the "Turning the Tide" admissions initiative released by the Harvard College of Education Make Caring Common (MCC) and the Top 300 universities in the US. We will focus on the development and evaluation of students' inner character, such as empathy, perseverance, self-management and other core inner characteristics that are valued by top colleges and universities.
Popular Majors Covering
The Major Achiever Programs are based on application data and employment data of popular majors from popular universities, covering four categories: business; finance, science; technology, psychology; medicine, and humanity social sciences.
Professional Experience in Real Workplace
The program incorporates educational resources selected from top 50 universities around the world to produce courses and practical activities, and provides 100% realistic career practice scenarios in the form of front-line apprenticeships and practical training simulations. Each student spends more than 60% of their time in the program improving their professional knowledge through hands-on practice.
First-class Courses and Instructors
Under the guidance of top enterprise mentors in various industries, students will understandthe current situation of real industry development and employment in popular positions, andimprove professionalism and knowledge reserve.
Authoritative Interest Assessment
The authoritative VN Career Planning System is introduced, with exclusive career workshops designed to assist students in exploring their self-interests, abilities, and values and engaging in self-discovery, uncover personal strengths, and focus on future development directions.
