CESIM Global Business Training

The CESIM Business Simulation is the most widely used simulation platform in universities globally, integrating teaching and research across over 100 countries. Top 50 business schools including Harvard Business School and Wharton, along with numerous Fortune 500 companies, have adopted the CESIM system. ASEEDER introduces CESIM to Chinese high school students for the first time, enabling participants to systematically enhance their business knowledge and mindset, strategic thinking and data-driven decision-making through CESIM training and simulations, while deepening their comprehensive understanding of business concepts. Based on real market research and data, participants form virtual companies across different industries on the CESIM platform, compete in business simulation PK with AI assistant support, develop comprehensive strategies covering R&D, production, marketing, logistics and finance, and leverage AI’s powerful computing capabilities for coherent data analysis and review. Final results are presented through system data reports showing business strategy outcomes. Upon completion, participants will receive a certificate of participation issued by CESIM. Best individuals will obtain recommendation letters signed by their mentors to enhance their university applications.

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CESIM is the most widely used simulation course platform in universities globally, integrating teaching and research. Founded in Finland in 1996, it covers over a hundred countries worldwide. In the QS ranking, nearly half of the top 50 business schools globally use the CESIM, accompanied by corresponding textbooks for teaching, such as Harvard Business School, the Wharton School at the University of Pennsylvania, Nanyang Technological University in Singapore, Imperial College London, and IMD Business School in Switzerland. In China, CESIM has been introduced into top universities such as Tsinghua University and Renmin University of China and is used for internal management training in Fortune Global 500 central enterprises.
The core of the CESIM Global Business Training program is a highly sophisticated computer dynamic simulation system. Participants typically work in teams and make decisions for their virtual companies each quarter based on modern enterprise management knowledge, competing with other companies in the same market. Decisions involve various aspects of business operations, including production, research and development, marketing, human resources, investment, and finance, and consist of dozens of parameters. The aim is to simulate as closely as possible the real operating conditions of a company under market economy conditions. The decisions of each company are processed by the software system, resulting in a "Management Report" that reflects market effects. Through nine cycles, the company with the highest stock market price at the end wins.

CAO SHENGRONG (REFERENCE IN THE SHANGHAI REGION)

Education: Ph.D. in Philosophy, The Chinese University of Hong Kong, 2000; Master's Degree, Shanghai University of Finance and Economics, 1990; Visiting Scholar, World Bank Institute; Visiting Scholar, New Asia College, The Chinese University of Hong Kong; Visiting Scholar, Carleton University, Canada; Visiting Scholar, University of Manchester, UK.
Experience: Participated multiple times in APEC Ministerial Meetings and spoke on behalf of the Asia-Pacific Finance and Development Center of the Ministry of Finance; Served as an expert in the Private Sector and Financial Department at the World Bank Institute from 2008 to 2009; Awarded the Best Paper Award at the NEBAA International Conference in 1997; Played a key role in the establishment and operation of the Secretariat of the APEC Financial and Development Projects and the Asia-Pacific Finance and Development Center; Senior judge for the PEAK TIME Business Simulation and Belt and Road-themed events.
References: Published papers in the Journal of Asia-Pacific Business, Business Journal, and Journal of Developmental Entrepreneurship.
Primary research areas: Foreign Direct Investment in International Business, Strategic Management of Multinational Corporations, Cross-Cultural Studies, Performance Evaluation, and Corporate Financial Strategy.