Business Management & Marketing

Management builds the structural framework for efficient enterprise operations, while Marketing provides the vital force for sustained brand growth. They drive the complete cycle of business value from internal optimization to external expansion. This program is structured around the actual workings of enterprises, connecting the dual dimensions of organizational management and market development to cultivate students’ systemic thinking and execution capabilities in confronting real-world business challenges. The course curriculum centers on core modules of business management and key areas of market strategy, including the synergistic development of marketing and strategic alliances, innovation mechanisms and evolution within corporate management; efficient integrated supply chain management; human resource systems and leadership development pathways; the practical aspects of mergers & acquisitions, restructuring, and IPO financing; as well as consumer psychology insights and behavioral guidance strategies. Through lecture courses and case studies, students will systematically acquire a complete knowledge framework from market insight to organizational management and understand the application of business theories in real-world scenarios. The program also includes academic visits, where students will tour the University of Hong Kong and the Hong Kong University of Science and Technology and engage in face-to-face discussions with mentors at Hong Kong financial corporations and institutions, thereby deepening disciplinary understanding from both academic and practical perspectives.