Modern Sky Cultural IP Creation & Commercialization​

Founded in 1997, Modern Sky is a leading original music record label and youth culture entertainment brand in China. With over 150 signed musician groups and a copyright library of more than 6,000 Chinese original songs, it has founded multiple music festival brands such as “Strawberry Music Festival” and “MSDK Music Festival.” It holds a significant position not only in music publishing, artist management, and live performances but also spans multiple cultural and creative industries, including music venues, audio production, media, visual arts, and product design. With its independent aesthetic and forward-thinking vision, Modern Sky has greatly promoted the thriving development of Chinese original music and youth culture. In collaboration with Modern Sky, ASEEDER exclusively offers the Modern SKY to launch the Modern Sky Cultural IP Creation & Commercialization. Leveraging Modern Sky’s full-industry ecosystem, spanning music publishing, visual design, large-scale live events, cross-industry collaborations, and merchandise development, this course reveals how a cultural enterprise builds a brand, operates IPs, and achieves the commercial leap of artistic value from scratch. From the inception and operation of a cultural label to IP shaping and cross-border collaborations, the program delves into multiple facets of art commercialization, including trend art and brand co-branding strategies. It empowers students to deeply understand and participate in every link of the modern cultural and creative industry, completing a deep enablement from “creativity” to “industry.” Participants will gain rare frontline practical experience in the cultural sector. Upon completion, participants will receive the certificate issued by Modern SKY and a Certificate in Careers and Experiencing Work Short Course accredited by UCAS.