About RD Product Design and Brand Innovative Expression

With the rapid development of a diverse economy, industrial design, and product design have increasingly become popular choices for studying abroad. ASEEDER, in collaboration with the Red Dot Design Museum of Xiamen, the third globally and the only one in China, launches the RD Product and Innovative Expression Program. The program will cover professional directions such as product design, branding and communication design, conceptual design, and social design, with a focus on theoretical learning and mastering design thinking. Students will explore the UNESCO World Heritage Site of Gulangyu, and get inspiration from the "World Architecture Museum." The knowledge gained and practical exploration will be combined to complete the final design project, "Xia Li," and students will receive a program certificate issued by the Red Dot Design Museum. Excellent students may also receive a recommendation letter.

| Institution Partners

The Red Dot Design Award is one of the most influential awards in the field of professional design globally. The Red Dot Design Museum of Xiamen, located in the Central Activity Zone (CAZ), Jimei, Xiamen, is the globally third Red Dot Design Museum and the sole Red Dot Design Museum in China. Each year, the Red Dot Design Museum introduces more than 10 international design exhibitions, design courses, and design programs, putting over 1,000 awarded works from more than 70 countries and regions on show. It is indeed a public service platform for design, integrating design exhibitions, design industry support, design education, and design business.