Cultural Creativity
Music
Marketing
Visual Arts
Modern Sky Music & Entertainment Culture IP Creation Training
Location: Beijing
Date: 2nd Aug. to 08th Aug, 2025
Program Introduction
About Modern Sky Music & Entertainment Culture IP Creation Training
Founded in 1997, Modern Sky is a leading original music record label and youth culture entertainment brand in China. With over 150 signed musician groups and a copyright library of more than 6,000 Chinese original songs, it has founded multiple music festival brands such as "Strawberry Music Festival" and "MSDK Music Festival." It holds a significant position not only in music publishing, artist management, and live performances but also spans multiple cultural and creative industries, including music venues, audio production, media, visual arts, and product design. With its independent aesthetic and forward-thinking vision, Modern Sky has greatly promoted the thriving development of Chinese original music and youth culture. In collaboration with Modern Sky, ASEEDER exclusively offers the Modern Sky Music and Entertainment Culture IP Creative Training program, which helps students gain a deep understanding and participation in various aspects of the modern cultural and creative industries. Course content ranges from the establishment and operation of music labels to the shaping and cross-border collaboration of cultural IPs, covering practical operations and industry case studies in music production, visual creation, brand marketing, live performances, and more. Upon the successful completion of the program, students will receive a Certificate of Participation issued by Modern Sky and a Certificate in Careers and Experiencing Work Short Course accredited by UCAS.
Highlights
China's top original music brand
Possess one of the largest original music copyright libraries in China, has released over 500 albums, and has organized hundreds of large-scale music festivals such as the "Strawberry Music Festival."
Modern Sky industrial cluster
Cover various cultural and creative industry sectors including music publishing, artist management, live music events, visual products, and physical retail.
Interdisciplinary integration
Integrate multiple disciplines, including cultural and creative industries, music, communication studies, visual arts, and business operations.
Dual authoritative certificates
The certificate of participation issued by Modern Sky, and the Certificate in Careers and Experiencing Work Short Course accredited by UCAS.
Practical Training
Music remix
Complete a remix of music works.
Digital audio workstation (DAW)
Establish a DAW to complete music cover recording.
Live House visits
Visit a well-known Live House in Beijing and listen to professionals share insights behind the scenes.
Musical vision
Delve into the visual art of music, cross-media empowerment, and visual design expression for personal music works.
Sample Schedule

* The schedule is for reference only. The course content and order may be slightly adjusted according to the actual situation.
Institution Partners & Teachers
| Institution Partner![]()
Founded in 1997, Modern Sky is a leading original music record label and youth culture entertainment brand in China. With over 150 signed musician groups (e.g., Edison Chen, Maggie Cheung, Tizzy T, and New Pants) and a copyright library of more than 6,000 Chinese original songs, it has founded multiple music festival brands such as "Strawberry Music Festival" and "MSDK Music Festival." It holds a significant position not only in music publishing, artist management, and live performances but also spans multiple cultural and creative industries, including music venues, audio production, media, visual arts, and product design. With its independent aesthetic and forward-thinking vision, Modern Sky has greatly promoted the thriving development of Chinese original music and youth culture.

Teacher, Diao

Teacher, Zhou
项目产出
以小组为单位完成一档可播出的新闻微节目,节目包含主播与外采环节
往期学生反馈
街头采访是我在众多中最受益的一个项目环节。因为当记者去采访他人是从上初中开始的梦想,而街头采访正好给了我一个完美的机会去让我体验一下记者去采访他人的一种感觉。无论是被别人拒绝还是获得别人的允许去进行采访,对于我而言都是一个很好的经验。同时这一次也让我了解了如何根据一个主题去设计和他相关的采访问题。如何去引导被采访者让他们说出自己需要了解的内容和看法。同时也锻炼了我和陌生人的沟通方式和技巧。让我变得更加敢于与别人进行交流和沟通。
—— 天津法拉古特学校 周同学
本次活动中彩排新闻直播环节是我最喜欢的项目环节,该环节比较需要,也最能呈现团队合作的重要性。因为所有同伴们会有更多的对话和更紧密的合作,是所有环节中最有趣最欢乐的一部分。并且在该环节大家都尽可能多次排练,旁观人也尽可能地提出意见、反复修改,共同推敲努力。
—— 重庆外国语学校 廖同学
在本次活动中我认为最喜欢的环节是去电视台学习。我认为这对于我们对未来专业和职业方向的兴趣培养起到了很好的作用,让我了解到了工作岗位的基本结构,和工作岗位的基本要求。在企业中了解一个企业的管理,工作流程和运作方式,学校的管理模式,让我有了一个坚实的基础去适应企业的这种管理模式。让我感受到一个人的发展离不开环境,离不开团队,离不开与人交流。
—— 重庆德普外国语学校 程同学
Reference Certificate
ASDAN“职业发展与生涯能力规划”证书
UCAS官方推荐的“职业发展与生涯能力规划”证书,证明同学高质量完成专业知识、能力实践与职业发展相关课程,积极主动探索生涯规划,并完成个人职业发展与生涯能力规划报告
项目证书
*证书sample仅为参考,具体证书内容可能会根据当期课程内容微调,以实际发放为准
ASDAN Research证书
(可选,需完成后续学术产出)
Photo Gallery
Why Us
Value of UK Overseas Study
The ASDAN Career Exploration Award certificate is officially recommended by UCAS and is included in the official UCAS University Application Document (PS). Students can earn a number of ASDAN China quality certificates and credits through the Major Achiever Program, and the practice experience can be used in future study application documents, which will directly contribute to future overseas study applications.

Value of USA Overseas Study
The Major Achiever Programs are academically designed in conjunction with the "Turning the Tide" admissions initiative released by the Harvard College of Education Make Caring Common (MCC) and the Top 300 universities in the US. We will focus on the development and evaluation of students' inner character, such as empathy, perseverance, self-management and other core inner characteristics that are valued by top colleges and universities.

Popular Majors Covering
The Major Achiever Programs are based on application data and employment data of popular majors from popular universities, covering four categories: business; finance, science; technology, psychology; medicine, and humanity social sciences.

Professional Experience in Real Workplace
The program incorporates educational resources selected from top 50 universities around the world to produce courses and practical activities, and provides 100% realistic career practice scenarios in the form of front-line apprenticeships and practical training simulations. Each student spends more than 60% of their time in the program improving their professional knowledge through hands-on practice.

First-class Courses and Instructors
Under the guidance of top enterprise mentors in various industries, students will understandthe current situation of real industry development and employment in popular positions, andimprove professionalism and knowledge reserve.

Authoritative Interest Assessment
The authoritative VN Career Planning System is introduced, with exclusive career workshops designed to assist students in exploring their self-interests, abilities, and values and engaging in self-discovery, uncover personal strengths, and focus on future development directions.
