Location: Beijing
Date: 2nd Aug. to 08th Aug, 2025

Program Introduction

About Modern Sky Music & Entertainment Culture IP Creation Training

Founded in 1997, Modern Sky is a leading original music record label and youth culture entertainment brand in China. With over 150 signed musician groups and a copyright library of more than 6,000 Chinese original songs, it has founded multiple music festival brands such as "Strawberry Music Festival" and "MSDK Music Festival." It holds a significant position not only in music publishing, artist management, and live performances but also spans multiple cultural and creative industries, including music venues, audio production, media, visual arts, and product design. With its independent aesthetic and forward-thinking vision, Modern Sky has greatly promoted the thriving development of Chinese original music and youth culture. In collaboration with Modern Sky, ASEEDER exclusively offers the Modern Sky Music and Entertainment Culture IP Creative Training program, which helps students gain a deep understanding and participation in various aspects of the modern cultural and creative industries. Course content ranges from the establishment and operation of music labels to the shaping and cross-border collaboration of cultural IPs, covering practical operations and industry case studies in music production, visual creation, brand marketing, live performances, and more. Upon the successful completion of the program, students will receive a Certificate of Participation issued by Modern Sky and a Certificate in Careers and Experiencing Work Short Course accredited by UCAS.

Highlights

China's top original music brand

Possess one of the largest original music copyright libraries in China, has released over 500 albums, and has organized hundreds of large-scale music festivals such as the "Strawberry Music Festival."

Modern Sky industrial cluster

Cover various cultural and creative industry sectors including music publishing, artist management, live music events, visual products, and physical retail.

Interdisciplinary integration

Integrate multiple disciplines, including cultural and creative industries, music, communication studies, visual arts, and business operations.

Dual authoritative certificates

The certificate of participation issued by Modern Sky, and the Certificate in Careers and Experiencing Work Short Course accredited by UCAS.

Practical Training

Music remix

Complete a remix of music works.

Digital audio workstation (DAW)

Establish a DAW to complete music cover recording.

Live House visits

Visit a well-known Live House in Beijing and listen to professionals share insights behind the scenes.

Musical vision

Delve into the visual art of music, cross-media empowerment, and visual design expression for personal music works.

Sample Schedule

* The schedule is for reference only. The course content and order may be slightly adjusted according to the actual situation.

Institution Partners & Teachers

| Institution Partner

Founded in 1997, Modern Sky is a leading original music record label and youth culture entertainment brand in China. With over 150 signed musician groups (e.g., Edison Chen, Maggie Cheung, Tizzy T, and New Pants) and a copyright library of more than 6,000 Chinese original songs, it has founded multiple music festival brands such as "Strawberry Music Festival" and "MSDK Music Festival." It holds a significant position not only in music publishing, artist management, and live performances but also spans multiple cultural and creative industries, including music venues, audio production, media, visual arts, and product design. With its independent aesthetic and forward-thinking vision, Modern Sky has greatly promoted the thriving development of Chinese original music and youth culture.

Teacher, Diao

  • Marketing Manager, Modern Sky
  • With nearly ten years at Modern Sky, Diao has led commercial partnerships for core content and spearheaded new business initiatives. Having directed multiple major marketing campaigns, Diao focuses on driving company revenue through innovative Business models and strategic industry resource integration, while expanding market presence and brand influence globally.

    Teacher, Zhou

    Graduated from the Visual Communication from Beijing Institute of Fashion Technology, Zhou currently serves as Design Director at Modern Sky, China's leading independent music company. With music as a creative foundation, Zhou utilizes graphic elements, symbols, digital and virtual techniques, along with diverse visual languages to develop visual content for the company's proprietary IPs, music festivals, and artists. Zhou's award-winning works have been consistently featured in the Asia-Pacific Design Annual and honored with GDC Design Awards, among other prestigious recognitions.

    项目产出

    以小组为单位完成一档可播出的新闻微节目,节目包含主播与外采环节

    往期学生反馈

    Reference Certificate

    ASDAN“职业发展与生涯能力规划”证书
    UCAS官方推荐的“职业发展与生涯能力规划”证书,证明同学高质量完成专业知识、能力实践与职业发展相关课程,积极主动探索生涯规划,并完成个人职业发展与生涯能力规划报告

    项目证书
    *证书sample仅为参考,具体证书内容可能会根据当期课程内容微调,以实际发放为准

    ASDAN Research证书
    (可选,需完成后续学术产出)


    Photo Gallery

    Why Us

    Value of UK Overseas Study

    The ASDAN Career Exploration Award certificate is officially recommended by UCAS and is included in the official UCAS University Application Document (PS). Students can earn a number of ASDAN China quality certificates and credits through the Major Achiever Program, and the practice experience can be used in future study application documents, which will directly contribute to future overseas study applications.

    Value of USA Overseas Study

    The Major Achiever Programs are academically designed in conjunction with the "Turning the Tide" admissions initiative released by the Harvard College of Education Make Caring Common (MCC) and the Top 300 universities in the US. We will focus on the development and evaluation of students' inner character, such as empathy, perseverance, self-management and other core inner characteristics that are valued by top colleges and universities.

    Popular Majors Covering

    The Major Achiever Programs are based on application data and employment data of popular majors from popular universities, covering four categories: business; finance, science; technology, psychology; medicine, and humanity social sciences.

    Professional Experience in Real Workplace

    The program incorporates educational resources selected from top 50 universities around the world to produce courses and practical activities, and provides 100% realistic career practice scenarios in the form of front-line apprenticeships and practical training simulations. Each student spends more than 60% of their time in the program improving their professional knowledge through hands-on practice.

    First-class Courses and Instructors

    Under the guidance of top enterprise mentors in various industries, students will understandthe current situation of real industry development and employment in popular positions, andimprove professionalism and knowledge reserve.

    Authoritative Interest Assessment

    The authoritative VN Career Planning System is introduced, with exclusive career workshops designed to assist students in exploring their self-interests, abilities, and values and engaging in self-discovery, uncover personal strengths, and focus on future development directions.