• Place:Shanghai | Language:Chinese | Date:24th, Jun to 30th, Jun, 2024 | Grade 10-12
• Place:Shenzhen | Language:Chinese | Date:19h, Jul to 25th, Jul, 2024 | Grade 10-12
• Place:Beijing | Language:Chinese | Date:2nd, Aug to 8th, Aug, 2024 | Grade 10-12

Program Introduction

CESIM Global Business Training

CESIM Company was founded in Finland in 1996. Nearly half of the world's TOP50 business schools on the QS list,including Harvard Business School, University of Pennsylvania Wharton School, use the CESIM business simulationsystem for teaching. It is also used for internal management training in the world's top 500 enterprises.

CESIM Global Challenge Project involves international business management, international strategic management, marketing,financial management. Students will simulate running a global company and making a comprehensive development strategy and a regional strategy in the global environment to improve operations.


Top-Notch Business School System

CESIM is the business simulation training system used by Harward and Wharton

Business Strategic Thinking Challenge

Compete in the dynamic market changes to experience the near-real entire process of multinational enterprise management, including research and development, production, marketing, logistics, and finance

Team-Based Competitive Challenges

Teamwork in corporate formation, investment roadshows, and business consultations to experience the success or failure of their respective teams

Dual Authoritative Certificate

Program Certificate issued by CESIM and ASDAN China Careers and Experiencing Work Certificate accredited by UCAS

Practical Training

Enterprise Management

Operations in production, finance, marketing, and other aspects conducted by multinational corporations.

Dynamic Decision-Making

Compete in dynamic market changes and engage in strategic discussions.

Accumulated Competition

Industry leaders summit to discuss industry trends and compete for multi-link integral points.

Roadshow Recruitment

Roadshows on enterprise operations analysis and strategic planning.

Sample Schedule

Institution Partners & Teachers

| Institution Partners

CESIM is the most widely used simulation course platform in universities globally, integrating teaching and research. Founded in Finland in 1996, it covers over a hundred countries worldwide. In the QS ranking, nearly half of the top 50 business schools globally use the CESIM, accompanied by corresponding textbooks for teaching, such as Harvard Business School, the Wharton School at the University of Pennsylvania, Nanyang Technological University in Singapore, Imperial College London, and IMD Business School in Switzerland. In China, CESIM has been introduced into top universities such as Tsinghua University and Renmin University of China and is used for internal management training in Fortune Global 500 central enterprises.
The core of the CESIM Global Business Training program is a highly sophisticated computer dynamic simulation system. Participants typically work in teams and make decisions for their virtual companies each quarter based on modern enterprise management knowledge, competing with other companies in the same market. Decisions involve various aspects of business operations, including production, research and development, marketing, human resources, investment, and finance, and consist of dozens of parameters. The aim is to simulate as closely as possible the real operating conditions of a company under market economy conditions. The decisions of each company are processed by the software system, resulting in a "Management Report" that reflects market effects. Through nine cycles, the company with the highest stock market price at the end wins.


  • Education: Ph.D. in Philosophy, The Chinese University of Hong Kong, 2000; Master's Degree, Shanghai University of Finance and Economics, 1990; Visiting Scholar, World Bank Institute; Visiting Scholar, New Asia College, The Chinese University of Hong Kong; Visiting Scholar, Carleton University, Canada; Visiting Scholar, University of Manchester, UK.
  • Experience: Participated multiple times in APEC Ministerial Meetings and spoke on behalf of the Asia-Pacific Finance and Development Center of the Ministry of Finance; Served as an expert in the Private Sector and Financial Department at the World Bank Institute from 2008 to 2009; Awarded the Best Paper Award at the NEBAA International Conference in 1997; Played a key role in the establishment and operation of the Secretariat of the APEC Financial and Development Projects and the Asia-Pacific Finance and Development Center; Senior judge for the PEAK TIME Business Simulation and Belt and Road-themed events.
  • References: Published papers in the Journal of Asia-Pacific Business, Business Journal, and Journal of Developmental Entrepreneurship.
    Primary research areas: Foreign Direct Investment in International Business, Strategic Management of Multinational Corporations, Cross-Cultural Studies, Performance Evaluation, and Corporate Financial Strategy.


Apply the CESIM Business Training Simulation System for nine years of enterprise operations management and reflecting on both the management of the enterprise and the outcomes generated by the system, we aim to provide a comprehensive summary of insights gained and to envision strategic development directions for the enterprise over the next nine years.


Reference Certificate

ASDAN UK Certificate accredited by UCAS

Program Certificate

Photo Gallery

Why Us

Value of UK Overseas Study

The ASDAN Career Exploration Award certificate is officially recommended by UCAS and is included in the official UCAS University Application Document (PS). Students can earn a number of ASDAN China quality certificates and credits through the Major Achiever Program, and the practice experience can be used in future study application documents, which will directly contribute to future overseas study applications.

Value of USA Overseas Study

The Major Achiever Programs are academically designed in conjunction with the "Turning the Tide" admissions initiative released by the Harvard College of Education Make Caring Common (MCC) and the Top 300 universities in the US. We will focus on the development and evaluation of students' inner character, such as empathy, perseverance, self-management and other core inner characteristics that are valued by top colleges and universities.

Popular Majors Covering

The Major Achiever Programs are based on application data and employment data of popular majors from popular universities, covering four categories: business; finance, science; technology, psychology; medicine, and humanity social sciences.

Professional Experience in Real Workplace

The program incorporates educational resources selected from top 50 universities around the world to produce courses and practical activities, and provides 100% realistic career practice scenarios in the form of front-line apprenticeships and practical training simulations. Each student spends more than 60% of their time in the program improving their professional knowledge through hands-on practice.

First-class Courses and Instructors

Under the guidance of top enterprise mentors in various industries, students will understandthe current situation of real industry development and employment in popular positions, andimprove professionalism and knowledge reserve.

Authoritative Interest Assessment

The authoritative VN Career Planning System is introduced, with exclusive career workshops designed to assist students in exploring their self-interests, abilities, and values and engaging in self-discovery, uncover personal strengths, and focus on future development directions.