• Place：Beijing | Language：Chinese | Date：16th, Jul to 22nd, Jul, 2024 | Grade 9-12
• Place：Beijing | Language：Chinese | Date：30th, Jul to 5th, Aug, 2024 | Grade 9-12

Program Introduction

Fortune 500 Marketing and Creative Plan

As one of the most popular majors in universities, Marketing is an interdisciplinary subject integrating Behavioral Economics, Management and Modern Information Technology. In the actual business operation, Marketing does not only connect the entire economic activities of enterprise innovation, communication and transmission of customer value, but also is known as the bellwether of the commodity economy. ASDAN, together with the global Top 10 Marketing Communication Group BlueFocus exclusively launch Fortune 500 Marketing and Creative Design to equip students with a set of marketing methodologies and skills that meet the highest industry standards. At the end of the program, students will obtain certification issued by BlueFocus and certificate in Career and Experiencing Work accredited by UCAS.

Highlights

Global Top 10 Marketing Communications Group

Front-Line practical learning and marketing training in BlueFocus

PBL Teaching

Analysis of case studies from Fortune 500 brands guided by a marketing director

Authentic Propositions from Fortune 500 Brands

A real challenge from creativity to application

Dual Authoritative Certificates

Program Certificate issued by Bluefocus and ASDAN Careers and Experiencing Work Certificate accredited by UCAS

Practical Training

Creative Thinking

Experience creative thinking brainstorming progresses.

Marketing Insights

Study and explore consumers' psychological makeup and behavioral patterns.

New Media Planning

Practice writing topics or event planning for daily social media operations for a particular brand.

Impact Action

Prepare proposal plans and rehearse presentations to complete marketing plan displays.

Sample Schedule

Institution Partners & Teachers

| Institution Partners

BlueFocus is one of the top 10 marketing communication groups globally. The company went public on the Shenzhen Stock Exchange's Growth Enterprise Market in 2010. It is a marketing technology company that empowers enterprises to operate intelligently in the era of big data and social networking. Bluefocus ranks 14th among Beijing's top 100 private enterprises, first among Beijing's top 100 private cultural industry enterprises, and is listed among the Fortune China 500. It is placed 248th in China's top 500 private enterprises.
BlueFocus serves approximately 3,000 domestic and international brand clients, including over 100 Fortune 500 companies. Its clients span eight significant industries: gaming, automotive, internet and applications, e-commerce, high-tech products, consumer goods, real estate, and finance.

MR. YU

  • Vice President of BlueFocus. With 15 years of marketing and communication experience, Mr. Yu is mainly responsible for integrated marketing, digital marketing, and public relations for the group's key account (KA) clients. With rich experience in training and consulting.
  • Mr. Yu has previously served well-known Fortune 500 brands such as Microsoft, Vipshop, Lenovo, and Volkswagen and has provided strategic consulting services to clients in various industries and fields.

Outputs

With marketing planning for well-known Fortune 500 companies as the core topic, we cordially invite representatives from Fortune 500 brands to attend and present their authentic brand planning needs on-site. We will conduct consumer analysis and insights to develop content, core creative displays, and communication plans.

Feedbacks

Reference Certificate

ASDAN UK Certificate accredited by UCAS

Program Certificate


Photo Gallery

Why Us

Value of UK Overseas Study

The ASDAN Career Exploration Award certificate is officially recommended by UCAS and is included in the official UCAS University Application Document (PS). Students can earn a number of ASDAN China quality certificates and credits through the Major Achiever Program, and the practice experience can be used in future study application documents, which will directly contribute to future overseas study applications.

Value of USA Overseas Study

The Major Achiever Programs are academically designed in conjunction with the "Turning the Tide" admissions initiative released by the Harvard College of Education Make Caring Common (MCC) and the Top 300 universities in the US. We will focus on the development and evaluation of students' inner character, such as empathy, perseverance, self-management and other core inner characteristics that are valued by top colleges and universities.

Popular Majors Covering

The Major Achiever Programs are based on application data and employment data of popular majors from popular universities, covering four categories: business; finance, science; technology, psychology; medicine, and humanity social sciences.

Professional Experience in Real Workplace

The program incorporates educational resources selected from top 50 universities around the world to produce courses and practical activities, and provides 100% realistic career practice scenarios in the form of front-line apprenticeships and practical training simulations. Each student spends more than 60% of their time in the program improving their professional knowledge through hands-on practice.

First-class Courses and Instructors

Under the guidance of top enterprise mentors in various industries, students will understandthe current situation of real industry development and employment in popular positions, andimprove professionalism and knowledge reserve.

Authoritative Interest Assessment

The authoritative VN Career Planning System is introduced, with exclusive career workshops designed to assist students in exploring their self-interests, abilities, and values and engaging in self-discovery, uncover personal strengths, and focus on future development directions.